Louise Doherty

I’m pleased to be able to say that the restaurant brand I’ve been working with for the last few months is YO! Sushi. Tasty!

YO! Sushi recently decided to bring their social media management in house, and so I’m working with the marketing department to make this happen, as well as a longer term strategy to involve the wider business in their social presence. And some ambitious campaign activity, of course…

I’m thrilled to be working with such an iconic brand. For many people (including me) YO! Sushi was their introduction to sushi, and for a huge number of people YO! Sushi simply IS sushi. With 60 restaurants in the UK, as well as franchised restaurants in Europe, the Middle East … and their imminent expansion to the USA, YO! Sushi is on an upwards trajectory that I’m excited to be a part of. Also, with a mature community and social-savvy customer base the opportunity for creativity that drives real engagement is huge.

For more on what I’m doing at YO!, head over to LinkedIn

Unless you’ve been hiding under a rock for the last few months you’ll have been pelted from all angles by marketing types talking about social platform du-jour, Pinterest. 

Essentially, it’s a visual way to store images of things you’ve found around the internet. Think of it as the love child of Delicious and Instagram - social bookmarking meets a community of friendly yet compulsive image sharers.

I really like it.

However, its significance goes beyond my penchant for collecting pictures of hairstyles I’m not brave enough to get or small dogs I can’t get yet - retailers are reporting that it’s referring more traffic than YouTube, Google +, LinkedIn combined... Hence the influx of marketing types.

And here is where my description stops, because the most comprehensive thing I’ve read about Pinterest has already been written by Mike Litman. Intrigued by Pinterest, for business or pleasure? Read this:

The Ultimate Guide to Pinterest

Happy pinning!

Hello 2012… I am now freelance!

After 8 years of working online I’ve finally decided to take the freelance plunge. I actually did this at the end of 2011, but what with my first contract (at McCann London), spending 267 hours on the phone to HMRC and the obligatory festive food-induced comas, I sort of forgot to… er, tell anyone. But now, hear me loud: I AM OPEN FOR BUSINESS!

So what do I do, exactly?

Having worked in social media, PR, advertising and digital production for agencies, brands and broadcasters, I’m a safe pair of hands for almost any online project.

Specifically, you might want to hire me for:

• Social media, content and/or online PR strategy
• Digital production or social campaign project management
• Creative development
• New business (pitching, setting up new retained accounts)
• Copywriting
• Extended research projects
• Social media training

Am I free right now?

Yes and no. I’m working with an exciting restaurant brand (that I can’t tell you about just yet) 2 days a week until March, but I am all ears if you want dibs on my other 3 days (or evenings/weekends). If in doubt about whether I’m free or not, get in touch.

What’s that - you want to hire me?

Great news! If you want to find out more about my experience, then head over to my LinkedIn profile. If you’ve got an upcoming project or would like to see my full CV, get in touch. And if you think I sound like a handy person to know but don’t have any work right now, perhaps you just want to head over to Twitter to say hi.

… AND you know of someone who might want to hire me?!

Amazing. Feel free to hook us up on Twitter or intro me on email . I’ll send a bottle of wine to anyone who introduces me to new work. 

Happy new year folks, it’s shaping up to be a pretty exciting one so far…