Ah, sweet ROI… a favourite topic in new client meetings. Well, here’s 101 indicators of return on investment from (mainly) the US and UK. Not all are monetary ROI, but some nice examples include:
Sephora. Community users spend 2.5x more than average customers, superfans spend 10x more. (Lithium Technologies, 2011)
Mint. 75% reduction in number of support tickets via sCRM solution. (GetSatisfaction, unkn)
Jewelry TV. Average order value increased 25% when reviews were present (ratings and reviews). (Bazaarvoice, 2011)
Electronic Arts. EA was 2nd UK brand to use promoted tweets and trends to promote FIFA 12 video game. Trend engagement level was 11%, well above Twitter’s average ‘benchmark’ for trends, of 3% to 6%. Promoted tweet engagement averaged 8.3% over two-week campaign vs. Twitter benchmark of 1.5%. (Marketing Magazine, 2011)
Domino’s Pizza. Foursquare drove 29% pre-tax profit through promotions. (Barnraisers, 2010)
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